CES® 2021 will digitally convene businesses, thought leaders, policymakers, media and the broader tech community to launch products, build brands and form partnerships. Hear from technology innovators, see the latest product launches, and engage with global brands and startups from around the world.
This year, the virtual CES will host around 1,000 exhibitors. To put it in context, the 2020 edition in Las Vegas had 4,500. It is often difficult to sort the wheat from the chaff in the living room aisles to find the real nuggets. But with this much smaller participation, we can expect that the brands present will line up some really interesting novelties.
Tech influenced by the pandemic
Many manufacturers will offer technologies to help better cope with the constraints created by Covid-19, whether it is containment, telecommuting or home schooling. We will see high-tech masks, smart air purifiers, more hands-free equipment, UV-C lamps to kill germs and much more. Laptop manufacturers will certainly offer machines that are better suited to teleworking and in particular to videoconferencing. Of course, home entertainment will be there with televisions, soundbars and other streaming devices.
Transparent Oled screens
Each year, CES brings its share of spectacular announcements in the television industry. For this 2021 edition, LG should make the buzz with its transparent Oled screens for which the brand is considering new uses: integrated at the foot of a bed, as an infotainment window in a metro train or as a partition wall. -menu in a restaurant.
The electric car
Over the past few years, CES has become an unmissable event for major players in the automotive industry. Whether it is electric cars, autonomous driving technologies or digital in-vehicle systems, the show is often the occasion for prominent announcements and demonstrations. Proof of this importance is Mary Barra, the boss of General Motors, who will deliver the CES opening address on January 12.
Samsung still strong
Normally, Samsung is still one of the major exhibitors at CES, with the largest booth at the show and a slew of announcements on televisions, audio equipment, computers and even appliances. We can expect the same profusion this year but with an even more intense buzz as the Korean giant will be holding its Samsung Unpacked event on January 14, presumably to unveil the new Galaxy S21.
5G again and again
A lot of conditions are in place for 5G to dominate conversations at CES. The main operators have taken the plunge and all smartphone manufacturers, including Apple, are in the game. But aside from the Samsung announcements, you shouldn’t expect to see a lot of other 5G smartphones at CES. The debates should revolve mainly around long-term uses and applications, in particular to reduce the digital divide, to make telemedicine and telework more efficient.