Released in mid-October, Apple’s phone has become a benchmark in the game of 5G smartphones. Apple’s model quickly became the best-selling 5G-equipped phone for October, despite only being available during the last two weeks of the month. Even more impressively, the phone is ranked seventh in the annual 5G smartphone ranking, as it came out months after its competition.
Counterpoint, which is at the origin of these figures, ensures that in October, the benchmark for the 5G smartphone was the iPhone 12, by far. Apple had such a hold in this market that the second best-selling 5G phone was the iPhone 12 Pro.
Between them, the Apple brand models account for nearly one in 4 5G phones sold, with 16% and 8% of sales for the iPhone 12 and iPhone 12 Pro respectively. In the rest of the ranking, the phone from Samsung, the Galaxy Note 20 Ultra 5G has only 4% of sales. Three models from Huawei occupy the places of honor with 3% of sales, the Huawei P40 5G, the P40 Pro 5G and the Nova 7 5G.
5G: One selling point among others
But these figures should be taken with caution. If indeed, the iPhone 12 far exceeds the rest of the competition in terms of 5G smartphone, we must not forget that the arrival of this new communication technology is not the only selling point for Apple. The apple brand has indeed relied on other elements to seduce its customers with this new model. Where the competition offers 5G models with the only advantage being compatibility with this new network.
If Apple, and Tim Cook in the first place, strongly insisted on the presence of 5G in the iPhone 12, the latter was one of the many improvements made by Apple this year, along with the new chassis, the Ceramic Shield. or the new A14 chip.